Store sales are driven by a positive customer experience. A big part of creating that customer experience is having a clean, modern and efficient store design that provides effective merchandising and creates that all important positive customer experience. So, what will a better store design mean for you?
1. A COMPETITIVE EDGE
“Don’t judge a book by it’s cover” is not a principle that applies to retail. Take a look around your community and evaluate whether your store has the same engaging impact and positive customer experiences as your competition. Don’t limit your evaluation to direct competitors (i.e., other c-store and/or gas stations). You’ll also want to look at coffee houses, fast-food location such as Dunkin Donuts, McDonalds, etc, and grocery stores. A better design will increase your competitive edge and give you the “look” to appeal, draw and engage customers.
2. ABILITY TO OFFER THE LATEST IN C-STORE OFFERINGS
Food service is driving most of the C-stores sales now. Retailers should expand and focus more on food-to-go and other high-profit items instead of lower-margin gasoline and tobacco. Expanded food service offerings are one of the reasons c-stores have fared better than most sectors during this recession. A better design will enable you to keep with growing trends and products and incorporate areas of higher profit.
3. INCREASED SALES
The ultimate reason to remodel your store is to increase sales and boost YOUR bottom line. This can only be done by drawing new customers, engaging customers and providing them a positive customer experience, thus maintaining customer loyalty, and boosting sales and increasing revenue. A better store design will accomplish all of this. Industry experts claim that a store remodel can provide a return on investment between 5%-20%
At PES Design Group we are specialists in Restaurant, Food Service and C-store design and have a staff of knowledgeable consultants with over 25 years of experience in planning innovative, attractive, efficient and profitable C-store facilities. We will use our years of experience to design innovation and uniqueness into your project helping you to set yourself apart from the rest. We can provide you with a remodel design that will help you achieve a greater positive customer experience, top your competition and increase profits!
Don’t take our word for it! Visit our portfolio page at portfolio.pesdesigngroup.com for a list and photos of projects our consultants have done during their 25+ years in the C-store Design Industry as well as testimonials from very satisfied clients.
About the Consultant
Jim Richards (Sr) is a Principal Design Consultant and C-store Specialist with the PES Design Group, Midwest Office. During his 25 years of experience in the C-store Design Industry, Jim has designed many c-stores that are modern, innovative, efficient and most importantly… PROFITABLE.