Store sales are driven by a positive customer experience. A big part of creating that customer experience is having a clean, modern and efficient store design that provides effective merchandising and creates that all important positive customer experience. Here are five reasons you should remodel your store now:
1. TO KEEP THE DESIGN FRESH AND RELEVANT.
Stores should be remodeled every 5-10 years. However, ultimately competitors will determine a renovation’s lifespan. In areas with little competition, a renovation will remain fresh for much longer than in areas where competitors are frequently updating their looks. The quality of the renovation also helps determine its lifespan. As mentioned, on average a good design can last 5-10 years, whereas a trendy design may only last 10 minutes!
2. TO KEEP UP WITH COMPETITORS.
Take a look around your community and evaluate whether your store has the same engaging impact and positive customer experiences as your competition. Don’t limit your evaluation to direct competitors (i.e., other c-store and/or gas stations). You’ll also want to look at coffee houses, fast-food location such as Dunkin Donuts, McDonalds, etc, and grocery stores.
3. TO OFFER THE LATEST IN C-STORE OFFERINGS.
Food service is driving most of the C-stores sales now. Retailers should expand and focus more on food-to-go and other high-profit items instead of lower-margin gasoline and tobacco. Expanded food service offerings are one of the reasons c-stores have fared better than most sectors during this recession.
4. THE TIMING IS RIGHT.
The struggling economy may be slowing geographic expansion for some companies. That is why store remodels are more popular than ever as retailers strive to get the most bang for their capital improvement buck and outshine competitors. Remodeling a location usually costs less than building one from the ground up. And since the economy has turned, contractors are working harder to ensure their prices are competitive. So now is a good time to move on your remodel considerations.
5. TO INCREASE SALES.
The ultimate reason to remodel your store is to draw new customers, maintain customer loyalty thus boosting sales and increasing revenue. Industry experts claim that a store remodel can provide a return on investment between 5%-20%
At PES Design Group we are specialists in Restaurant, Food Service and C-store design and have a staff of knowledgeable consultants with over 25 years of experience in planning innovative, attractive, efficient and profitable C-store facilities. We will use our years of experience to design innovation and uniqueness into your project helping you to set yourself apart from the rest. We can provide you with a remodel design that will help you achieve a greater positive customer experience, top your competition and increase profits!
Don’t take our word for it! Visit our portfolio page at portfolio.pesdesigngroup.com for a list and photos of projects our consultants have done during their 25+ years in the C-store Design Industry as well as testimonials from very satisfied clients.
About the Consultant
Jim Richards (Sr) is a Principal Design Consultant and C-store Specialist with the PES Design Group, Midwest Office. During his 25 years of experience in the C-store Design Industry, Jim has designed many c-stores that are modern, innovative, efficient and most importantly… PROFITABLE.
